The Hybrid Conundrum

Some people are lost in this whole concept.  It would probably take people some time to realize that saving the world takes more than just buying a hybrid car.  People may contest on the fuel use on a daily basis but are not grasping the whole idea of Total Cost of Ownership.  Maybe I have gone ahead of myself.  Let me explain.

 

A person who is born in a developed country would leave more carbon footprint than that of someone who lives in a developing country.  Part of that footprint is the cost of living.  If he or she wakes up in the morning and goes to have breakfast, the cereal box taken out has done more damage than someone who fries his eggs and toasts his bread in Malaysia.  The whole process of getting the wheat or cornpuffs has used up more energy and certainly cost more.  Here lies costs issues.  That cereal is manufactured, including obviously the box and its internal packaging material.

A hybrid car is suitable for this economic environment.  It is for a country who cannot (or will not) produce fuel efficient cars due to its own market.

 

Quite obviously the hybrid car was initially introduced against the backdrop of an increase in oil prices and subsequently high cost of any manufactured goods.  The hybrid car came in to reduce dependence on oil.  To generate its own power during braking and store it in a battery.  All quite nice until you look into the technical details of a hybrid car.

For more than the price of a normal 1.8l sedan you get one with 1.5l, a motor and a battery.  Obviously it has less power but better fuel consumption as that is its Unique Selling Point.  The price could have been higher if not for the decrease of import tax on hybrid cars.  Somebody suggested that ‘its the moral thing to do’.

Honda  manufactures its Asian and Australasian markets in Thailand where the cost of labour is cheap.   Cars manufactured in the ASEAN region has less import duties than others.  But Hybrid cars are levied from these duties to encourage cleaner environment.  We hope it was not done on the pretext that it has a lower life cycle cost.  Because it does not.

 

The other side of it is that every unit of hybrid cars sold increases the revenue of banks giving out loans, but does not contribute to the national income by way of no tax. It also undermines all the local manufacturers.  There simply is no reason why manufacturers would want to have their production here when they can do it far away.  If we were to take into consideration that hybrid cars are manufactured at a great distance, the production of Carbon Dioxide by virtue of sea transportation has to be taken into account.  Additionally, Malaysia has the second oldest rainforest.  We conserve it, we preserve it and we invest in replanting forest.  We manage it very well. Our local automotive industry was set up, with primary focus on economic cars.  Different from the US with its seemingly unstoppable thirst for big engined behemoths.  The hybrids belong there; the biggest generator of pollutants.  Keep it there.

Where is this need for a car that does not contribute to our GDP, increases personal credit, depreciate in value much more than normal cars, and depreciates in performance over time?

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Tengku Mohd Ean Nasrun (Ean), DJ Hitz.FM merupakan pemilik yang ke 10,000 kenderaan hibrid Honda. Beliau telah membeli Honda CR-Z dan secara tidak langsung menyertai lebih sejuta pemilik kenderaan hibrid Honda yang lain diseluruh dunia. Bukan setakat menjadi pemilik yang ke 10,000, beliau juga telah menerima pakej percutian 2 hari 1 malam sebagai hadiah istimewa daripada Honda Malaysia.

Penerimaan baik kenderaan hibrid di Malaysia menjadi pemangkin untuk Honda Malaysia menjadi pengeluar kereta pertama mengeluarkan kenderaan hibrid secara pemasangan tempatan. Ini juga selaras dengan hala tuju Honda Motor menyediakan produk yang baik dengan pantas, mampu milik dan rendah pelepasan CO2 untuk memaksimumkan kegembiraan kepada pelanggan. Bersempena dengan hala tuju global Honda, Honda Malaysia komited untuk mengurangkan pelepasan karbon dengan ketara.

Sejak 2007, Honda telah menjual lebih daripada 10,000 kenderaan hibrid sehingga September 2012. Berikut adalah pecahan unit kenderaan hybrid Honda :

MODEL UNIT
Honda Insight 6,339
Honda Jazz Hybrid 1,786
Honda CR-Z

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